Bringing the
life back to Lifebuoy
Unilever
The challenge
The pandemic has significantly shifted consumer behavior toward a more health-conscious lifestyle. While awareness of hygiene and cleanliness has undoubtedly increased, there is also a growing focus on skin health.
Often referred to as the body’s largest organ, the skin serves as a protective barrier against external factors like pollution, dirt, dust, and germs. As such, maintaining healthy skin is seen as integral to overall health and well-being.Lifebuoy, the world’s No. 1 germ protection soap, has tasked us with redesigning their new premium Natural Bodywash Range to reflect the brand’s clear shift toward skin health.
This redesign aims to target a broader set of beauty consumers across Southeast Asia.
The Opportunity
Leveraging the strength of our brand assets, the new Naturals Range is inspired by the richness and abundance of nature’s most exciting and skin-friendly ingredients, such as matcha, charcoal, cica, and herbs.
We have created a powerful and consistent visual language that feels familiar to the master brand yet stands out on its own.
By incorporating elements from the beauty and skincare space, we have crafted a visual universe that elevates Lifebuoy and drives desirability.
